In 2020, Coventry partnered with the towns of Bolton, Mansfield, and Tolland, to create a regional economic vitality plan. This plan has six themes: agriculture, culture & entertainment, higher education, outdoor recreation, small business & entrepreneurship, and visibility & marketing. In each theme there is a set of ideas that when implemented would grow the whole region's economy.
Several projects have been undertaken, such as a regional logo: Connecticut's Countryside. This logo was created by DKA Marketing and was selected due to community input from a survey that was conducted in October 2022. Together the towns seek to build on this progress and work together in the coming years.